Web & Software Development

Advertising

Paid campaigns connected to your website and measurable results.

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Web & software development

Portugal based
Working internationally
Português · English · Nederlands
10% to start

Illustrative example

Keyword researchTechnical checksContent pagesInternal linksLocal visibilityBusiness profile

Search visibility

Moving up in search results

Launch is the beginning.

Every WebCastelo website receives a solid technical SEO foundation. Continuous SEO, content, conversion optimization and advertising are separate Growth services.

SEO
Local SEO
Content
Conversion Optimization
Google Ads
Landing Pages
Analytics
Continuous Optimization

Explore SEO & Growth

Not sure what you need?

Answer a few simple questions and WebCastelo will recommend the right digital solution for your business.

1Your business
2Your goal
3Your current situation
4Your recommendation

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Step 1 of 7

What would you like to achieve?

From idea to launch. And beyond.

Discover

We map your business, customers and goals.

Plan

Scope, structure, content and timeline.

Build

Design and development in short cycles.

Review

You test, we refine until it is right.

Launch

Technical checks, tracking and go live.

Manage

Monitoring, security, backups and support.

Grow

SEO, content, conversion and advertising.

Online advertising questions

Which ad platforms do you manage?

Google Ads for search and remarketing, plus Meta campaigns when the audience justifies it. The choice follows where demand for your service actually sits, not a fixed package.

How is advertising different from SEO?

Ads buy visibility immediately and stop the day the budget stops. SEO builds visibility that stays but takes months. In practice ads carry the first months while organic work builds up.

What is a realistic minimum budget?

For local search, a few hundred euros per month already produces enough data to optimize. Media spend goes directly to the platform and is separate from the management fee.

How do I know the ads pay off?

We set up conversion tracking tied to real forms, calls and purchases, not just clicks. Reporting shows cost per lead, cost per sale and what was adjusted in the period.

Keep reading

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Editorial illustration of a cursor hitting a glass target, representing paid search campaigns

Google Ads and SEA

What is SEA and how does search advertising work?

SEA is advertising within search results. We explain how auctions work, cost per click, keywords, landing pages and conversion tracking.

3 min readRead article

Editorial illustration of a growing crystal spiral next to an instant beam of light, comparing organic growth and paid advertising

Digital marketing

Google Ads or SEO: which is best for your business?

The honest answer depends on urgency, budget, competition and how much each customer is worth. Here are the criteria we use to decide with our clients.

3 min readRead article

Editorial illustration of glowing particles converging on a button, representing the conversion of visitors into customers

Digital marketing

How to get more customers through your website

More visits isn't the same as more customers. This guide walks through the full journey, from your value proposition to measurement, with improvements any business can put in place.

3 min readRead article

SEO & Growth

Improve visibility, traffic and conversion after your platform is live.

What should we build for your business?

Tell us what you need. You will speak directly with the people who build it.

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