• Web & software development
  • Based in Portugal, working internationally
  • Start eligible projects with 10%
  • Websites, booking systems and software
  • PT · EN · NL · ES
  • From idea to launch and ongoing management
  • WebCastelo Care available after launch
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SEO and growth

Build visibility after launch.

Every WebCastelo website launches with a technical SEO foundation. Growth is the work that comes after: keywords, content, local visibility and conversion.

For companies that have a website and now need to be found and chosen.

Illustrative example
Keyword researchTechnical checksContent pagesInternal linksLocal visibilityBusiness profile

Search visibility

Moving up in search results

  • Portugal based
  • Working internationally
  • Four languages
  • Websites from €595
  • Keyword research
  • Technical SEO
  • Local SEO
  • Google Business
  • Content strategy
  • SEO landing pages
  • Internal linking
  • Conversion optimization
  • Performance tracking
  • Continuous improvement

Foundation and growth are two different things

This distinction matters, because it decides what you are paying for.

Included with website development

Delivered once, with the project.

  • Technical SEO foundation
  • Metadata setup
  • Site structure
  • Indexability foundation
  • Performance foundation
  • Sitemap
  • Structured data where relevant

SEO & Growth service

Continuous work, monthly or per scope.

  • Keyword research
  • Local SEO
  • SEO landing pages
  • Content
  • Google Business optimization
  • Internal linking
  • Competitor analysis
  • Conversion optimization
  • Reporting
  • Ongoing optimization

What growth work covers

Visibility

  • Technical SEO
  • Local SEO
  • Google Business optimization
  • Internal linking
  • Competitor analysis

Content

  • Keyword research
  • Content and landing pages
  • Multilingual content
  • Page structure

Results

  • Conversion optimization
  • Analytics
  • Google Ads
  • Reporting
  • Continuous optimization

Common reasons a site stays invisible

Most of these are fixable without rebuilding anything.

  • Portugal based
  • Working internationally
  • Four languages
  • Pages target no clear search intent
  • One page tries to rank for everything
  • Local presence is incomplete or inconsistent
  • Content answers the company, not the customer
  • Internal linking leaves important pages isolated
  • Nothing is measured, so nothing improves

How growth work runs

  1. 01

    Baseline

    Scan, analytics, rankings and competitors.

  2. 02

    Plan

    Priorities, keywords and pages that are worth the work.

  3. 03

    Fix

    Technical issues and structural problems first.

  4. 04

    Build

    Content, landing pages and local presence.

  5. 05

    Measure

    Positions, traffic and conversions, monthly.

  6. 06

    Adjust

    Double down on what works, drop what does not.

Already have a website? Scan it first.

The Website Scan checks technical SEO, performance, mobile, security and conversion, and gives you a prioritised list of fixes. It is the honest starting point for any growth plan.

Run Website Scan

Investment

Growth work runs either as a monthly plan or as a defined project. Which one fits depends on your market and your starting position, so we quote after the baseline.

Monthly package or custom scope

Scope depends on

  • Competition in your market
  • Number of languages and locations
  • Current technical state of the site
  • How much content has to be produced
  • Whether advertising is included
  • Reporting requirements

Prefer to discuss your project directly?

Send a short message with what you need. You get an answer from the people who build it.

Contact

SEO & Growth

Questions about SEO and growth

Prefer to discuss your project directly?

Send a short message with what you need. You get an answer from the people who build it.

The technical foundation is: structure, metadata, sitemap, indexability, performance and structured data where relevant. Ranking for competitive searches takes continuous work, and that is the Growth service.

Want to know where you stand?

Start with a scan, or ask for a growth plan based on your market and your goals.

  • Portugal based
  • Working internationally
  • Four languages
  • Websites from €595
  • 10% to start
  • Managed support available